Gray hair color: 50 coolest ideas for 2024

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How to keep gray hair looking healthy, shiny and bright at home? “For gray hair, one of the best products you can own is a purple shampoo and conditioner,” she says. Stephanie Brownmaster colorist at IGK Salon NYC, noting that he likes it IGK Blonde Pop Shampoo + Conditioner for work. “I also recommend a deep conditioner because gray hair can be dry.”

Renee ValerieDirector, R+COLOR Education & R+COLOR Collective Member, agrees and adds that the toning shampoo and conditioner can help keep natural gray hair vibrant against any yellow tint that may develop over time. “My first choice is R+Co Sunset Blvd Daily Blonde Shampoo and Conditioneras it provides just the right amount of toning without overdoing it, leaving your hair still shiny and fresh,” she says.

Richy Kandasamyvice president of development and member of the R + COLOR collective, also suggests investing in demi permanent color. “It’s a nail polish with little developer, so it doesn’t completely cover gray hair, but it gives it a modern and soft coverage that turns gray hair into bright, natural highlights,” she says. “Another major benefit is that your roots grow more smoothly without a line of demarcation.”


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